SWCA Celebrates 30 Years Participating in The American Cancer Society’s Climb to Conquer Cancer Event

“The Climb was SWCA’s first time dipping its toes into community service waters, a harbinger of amazing things to come all across the company,” reflected Dorothy House, a long-time SWCA employee and one of the first members of the SWCA team to participate in the American Cancer Society’s Climb to Conquer Cancer event in Flagstaff, Arizona, in 1995.

Long before SWCA formalized our Gives Back program, this volunteer event brought together employees along with their friends and families in the spirit of community, support, and camaraderie.

“I’ve always enjoyed the spirit of the event; people of every stripe turn out, young and old, pushing strollers and carrying kids on their shoulders, people pushing wheelchairs and walking on crutches; it is a real cross-section of the community. Many carry photographs of cancer survivors and those who have succumbed. It’s touching,” said Dorothy, reminiscing on the event’s early days.

Creating a Lasting OneSWCA Tradition

This team photo highlights Jean Ballagh on the far left with the first team she assembled in 1995.

The tradition began in the mid-1990s, thanks to the initiative of Jean Ballagh, a cultural resources editor and SWCA’s first full-time editor. After participating on her own in 1994, Jean rallied a small team from the Flagstaff office the following year. When it came time to sign up for the 1996 event, Jean convinced SWCA founder Dr. Steven Carothers to sponsor them as a company team, and he generously agreed.

In the mid-2000s Ken Houser, who became the first Natural Resources Program Director to lead across Arizona and Nevada offices, expanded the SWCA team of volunteers to include staff from across states, turning it into a broader OneSWCA gathering.

Participation over the Years

Team photo from early 2000s, featuring members of the Flagstaff office.

The route itself is a key part of the tradition: participants gather at the base of Snowbowl Mountain and hike seven miles up to the ski area, where music, lunch, and celebration await them. Afterward, buses transport them back down.

Some years stand out for their emotional impact, such as 2011, when the SWCA team dedicated the climb to Larry Semo, a beloved colleague who passed away from cancer just days before the event. That year, SWCA raised over $10,000 “in what felt like minutes” in his memory, demonstrating the power of the tradition to unite and inspire.

The event has evolved over time. During the COVID-19 pandemic, organizers shortened the route and paused bus service, yet the tradition continued. In 2025, they brought back the full in-person climb and festivities.

Rooted in Purpose, Strengthened by Time

SWCA team photo from 2011. Several participants brought bikes to the event, including longtime supporters. This image reflects the strong turnout and team spirit of that year.

“What makes this event so enduring is not just the cause, but the sense of belonging and tradition it fosters,” emphasized SWCA’s Senior Office Director of Flagstaff Jill Grams.

“It’s become part of who we are, a tradition that’s sustained by strong participation year after year. Even those who can’t join the walk in- person still contribute by way of donation. It’s more than an event; it’s a shared effort that extends throughout the Southwest.”

Leadership support has also been key to the Climb’s longevity. Erin Cody, Administrative Specialist out of Phoenix, said, “I’ve noticed that the support of the local leadership for this program is outstanding. It’s truly supported by the leadership, truly encouraged, and I think that speaks to its longevity.”

Leaving a Lasting Mark

2025 Event – SWCA’s 30th Year 7-mile climb.

The impact of SWCA’s commitment shows through in the numbers. According to data from the American Cancer Society, records since 2005 show that SWCA has had 471 participants and has raised $47,642 for the cause. These figures highlight the dedication and generosity of the SWCA team, and they only represent part of the story, as the tradition began nearly a decade earlier.

SWCA’s 30 years with the Climb to Conquer Cancer show how one act of service can grow into a lasting tradition. This event is now part of SWCA’s identity. It brings people together, inspires generosity, and reflects the company’s commitment to community and each other. The Climb continues to unite us and demonstrates the true meaning of OneSWCA.