Bethany Smith Joins SWCA as Communications and Creative Services Director

Bethany Smith joins SWCA as Communications and Creative Services Director. In this role, Bethany will lead our efforts to further the company’s brand and position in the industry. She will manage companywide marketing communications and branding efforts by overseeing our teams focused on internal and external communication, branding, and graphic design. Bethany is a seasoned professional services marketer with over 25 years of experience, specializing in the AEC industry, particularly in construction. She excels in building and leading marketing teams and showcasing expertise in various aspects, including campaign management, public relations strategies, and website development.

She is a dedicated leader and certified Professional Services Marketer and Fellow with the Society for Marketing Professional Services (SMPS), and actively volunteers on local, regional, and national levels.

“I’m excited to join this award-winning marketing team and focus on helping drive positive impact both internally and externally. It is especially exciting to be a part of such a well-regarded organization that is part of driving change to help preserve our planet’s natural resources. Everyone has been so welcoming and positive, and I am really enjoying learning about all the cool things our scientists do every day!” said Bethany.